4 Shipping Packaging Guidelines: Avoid Frustration and Ensure Customer Satisfaction
If you are a business owner and you ship things, it is important to pack them in a way that they will not get damaged during shipping. Packaging is almost as important as the product itself because, without it, the product will get damaged during shipping. If your customer receives the package and it gets broken, then they will be very frustrated with you. Only if you are a business owner, you know that how your customers feel about retail custom packaging they were shipped and packaged will help people tell others about your brand. As someone has a bad first experience with your packaging and shipping, they might not order from you again. So, make sure to do everything right from the beginning.
1. Opt for durable shipping materials that are easy to assemble
When you choose the materials for your shipping, do not put cost ahead of quality. If you use quality materials, they will help keep your packages safe. And this will make your customers happy. Mattress and box foam come in many types of material that have been proven to last a long time. The downside is that it can scratch the finish on finished boxes and mattresses when it is used over and over again. Silicone is an expensive option but it can help keep things safe without scratching them up too much.
When choosing a shipping method, be sure that it allows for tracking. Tracking numbers make it easy for the customer to know exactly where their package is at any given time. Shipping methods that don’t track include express shipping, which often doesn’t arrive until weeks after the customer has bought. Even then, you may never receive your final tracking number. If you don’t allow tracking, the customer may be unaware that they ever got their package as your tracking number may not show up for weeks, if ever.
When selecting a delivery location, make sure that your customers do not have to go anywhere to get the package. Use your shopping cart feature and message them with an email if they need it. If they really want to get the package, they will quickly fill in the information needed on the checkout page. But signatures for package delivery prove to be a hassle for most customers.
2. Make your packaging easy to open
You will want to put the easiness to open as an essential thing. This will tell how people view your product in the future. When you open it, you can use your own scissors or buy a cutter online. Track the customer’s order and update them on its status. You can also send an email with their tracking number and offer up-to-date information about their package if they don’t have it yet. Don’t treat customers as a nuisance. You never want to ignore any customer issue, even just an opinion about the product such as how it tastes like, how does it look like (good or bad). It takes seconds for you to make a smiley face after reading their message but you’ll make them feel important and they will come back again.
3. Use correct, clear labeling to make sure customers know the contents of their package
Use correct, clear labeling to make sure customers know the contents of their package and to avoid confusion and returns. If you use the same packaging and labeling for all your products, customers will easily be able to identify and purchase the right products without any confusion. Make sure your packaging is provided to customers with guidelines about what they should and should not be opened. Provide instructions for loading and unloading the cart, having it composted recycling, and proper disposal. Put a sign on the container that says where to find the product. Give people discounts for buying more things too. Make sure that the cart is fast and you don’t make mistakes when you buy things.
As a business owner, you should know that your customers can affect how your business grows. But some people say bad things about your business and those comments could outweigh the good things. That is why businesses provide online review pages as part of their online store so people can complain if they are not happy with the service that they got from the company.
Update your information on the review page to make it easier for customers to find you. Your business doesn’t need to be perfect. Positive reviews are good, but if someone writes a negative review, do not answer it or give them a bad rating back. You need to know how people feel about your business every day. Try different things, but do research on the reviews that are most effective. Make sure you have a plan for your review strategy so you can find out which is best.
4. Use packaging that is convenient for your customers
When designing your packaging, it’s important to keep in mind what is convenient for the customer. Is it easy for them to use? Is there a pump? Does it have an easy-to-hold shape? You will want to think about all these things when you design your packaging. It is important to have different materials. For example, it can be helpful if you have paper in different colors. You can use this to make your message seem more special.
There are different kinds of boxes for magazines or newspapers. You might want to use a transparent one, a corrugated one, or a rigid one. It is important to get the right kind of box for your things. If you get the wrong kind of box, you might not be able to open it easily and it might be hard to reuse too. Some boxes you can’t recycle at all and those will need to be burned first before they can be recycled with other materials like metal, plastic, glass. Larger items often require special packaging simply because it can be more expensive to ship and deliver such a large item. So, one option is to roll the item until it’s just the right size and place it in a larger, standard storage container so it can be recycled or composted, and eventually incinerated.
Ending Remarks
It is very important to avoid consumer confrontation because that leads to a negative impact of business and packaging. As an educated consumer, it is important to be aware of what are the key components of quality packaging. This can ensure the safety of contents inside as well as good business practices for online custom printing and manufacturers.
It is important to evaluate all aspects before starting with or ending a debate on food labeling or product packaging. The reason why this argument carries on for many years is that there are no specific laws that provide clear guidelines regarding what must be done by food producers in terms of labeling and the types of packaging materials they choose to use. Consumers have general awareness about some basic issues but end up having misunderstandings related to labeling and product packaging.
