If you have been a part of the event industry, you should know that no matter what, nothing can ever compensate for content. It doesn’t matter if you are leveraging the best platform for your upcoming virtual event or inviting some industry leader unless you have prepared unique content. Always remember, the content will always be the King, and you cannot afford to compromise with its quality.
Also, while planning the content for your virtual event, it is vital to keep in mind that it is not only eye-catching but also valuable and informative and adds value to your audience. Hence, deliver content that can be repurposed easily and efficiently.
Moreover, to unlock the full potential of your content, you need to have a well-planned strategy. To help you with the same, we have compiled a list of some steps and practices that will allow you to unlock your content’s value.
The first thing you need to do is plan your content strategically. To bring out the most of your content, you need to have a clear idea of what you are going to deliver to your audience. Hence, start by outlining your plans and objectives for the event. It will allow you to move ahead with your further steps and collect content relevant to your event. Apart from the objectives, a few factors you should consider while preparing your content are the theme of your event, your speakers and guests, attendees and their needs, etc.
The next thing you need to do is plan and prioritize how you’d want to repurpose your content. For this, you can refer to your event objectives and goals. They will directly indicate to you how you can repurpose your content. Be it reaching out to a wider audience, expanding your reach, or anything else. Align the content with them, and strategize accordingly. Let’s say you want to boost the image of your brand and want it to emerge as an industry leader, then repurposing content from the chief guest or any popular speaker from the event will be a good idea.
Other than that, if you want to build an active community around your brand, you should approach and consider audience engagement data. You can use the polls, comment threads, networking moments, etc. Also, while doing the same, don’t restrict yourself to one thing and one particular application; you can repurpose your content in several ways. Identify what is best for you and what will help you achieve your goals and objectives.
Don’t Miss Out on the Golden Content:
Analyzing your content and repurposing it is not as easy as it might sound. But, it is definitely beneficial. But is it possible to repurpose the entire content? No, right? You need to prioritize, and there are several approaches to it. For example, there are various moments when the speaker says something striking, and there are several truth-bombs and mic drop moments that you should capture and utilize. Also, generally, professionals and experts have their own channels where they publish their content. If the channels are for public consumption, you can use them for your purpose.
Rely on Your Data:
One of the biggest advantages of hosting events on self-managed online event platforms is that they allow the organizers to collect real-time data and analytics. Not many realize it, but this data can be of great value when it comes to content repurposing. You can use the positive data and distribute it across several platforms. Not only this, you can extract particular data, like the session with most attendees, popular tracks, the session with most views and comments, etc. In addition, if you have created a social media hashtag or a page, you can dig into it and see what and how your audience has consumed it. You can also track their activities and repurpose them.
Don’t Overlook Any Aspect:
Though you would only want to look for the sessions with most attendees, there are times when even the sessions with fewer attendees can help you provide wonderful and valuable content. There might be moments that you won’t want to miss out on. Hence, it is always advisable to go through the sessions that couldn’t attract a higher number of attendees.
Now that you have compiled all the ideas together, it is time you take action. You can provide your attendees with post-event recordings. There might be chances when people who registered for the event couldn’t make it to the event. You can provide them with event recordings, which they can see at their convenience. Not only this, but you can also trim the highlights from the recording. And, upload them on your website as well as social media channels.
Extracting valuable content from your event and repurposing it can be a tiresome task. But, using proper strategies and thoughtful planning, things might get very easy. Content repurposing plays a crucial role in expanding your reach. And it helps you drive traffic to your website, even when the event is long over.